Browsing by Author "Pan, Li"
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Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia (Elsevier Inc., 2019)The effects of hyperopia and frugality on spending have not been directly compared. Moreover, previous research on hyperopia has focused on the avoidance of luxury spending, rather than spending on routine consumer goods. ...