Browsing by Author "Pechmann, Cornelia"
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Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia (Elsevier, 2015)Research on discrepancies between the actual self and ideal self has examined self-discrepancies in knowledge, skills and stature but age-based self-discrepancies have only recently received attention and so we studied ...
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Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending Pan, Li; Pezzuti, Todd; Lu, Wei; Pechmann, Cornelia (Elsevier Inc., 2019)The effects of hyperopia and frugality on spending have not been directly compared. Moreover, previous research on hyperopia has focused on the avoidance of luxury spending, rather than spending on routine consumer goods. ...