Browsing by Author "Olavarrieta Soto, Sergio"

Now showing items 21-27 of 27

    • Market-oriented culture, knowledge - related resources, reputational assets and superior performance: a ... 
      Olavarrieta Soto, Sergio; Friedmann, Roberto (2004-12-23)
      In the last 10 years new theories of superior business performance have emerged from the work of marketing, strategy, organizational theory and economics scholars. These new perspectives, known under the labels of ...
    • Panorama Competitivo Mundial 2003: Logros y Desafíos para Chile 
      Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio (Director Comite Editorial: Sergio Olavarrieta, 2003)
      Todos las años, el Institute for Management Development (IMD) de Suiza desarrolla el Ranking de Competitividad Mundial, en colaboración con la Escuela de Negocios de la Universidad de Chile. En sus 15 años, este ...
    • Resource-based theory and strategic logistics research 
      Olavarrieta Soto, Sergio; Ellinger, Alexander (2004-12-14)
      Discusses the application of resource-based theory (RBT) in logistics research. Role of logistics in strategic partnerships and outsourcing; Interface of logistics with marketing and other functional areas; Understanding ...
    • ¿Sigue Siendo Chile un País Competitivo? 
      Manzur Mobarec, Enrique; Hidalgo Campos, Pedro; Díaz Solís, David; Olavarrieta Soto, Sergio (Director Comite Editorial: Sergio Olavarrieta, 2006)
      El Ranking de Competitividad 2007, elaborado en conjunto por el Institute for Management Development (IMD) de Suiza y el Departamento de Administración de nuestra Facultad, señala que nuestro país redujo su posición desde ...
    • Store brand and national brand promotion attitudes antecedents 
      Manzur Mobarec, Enrique; Olavarrieta Soto, Sergio; Farías Nazel, Pablo; Hidalgo Campos, Pedro; Uribe Bravo, Rodrigo (Elsevier, 2011)
      Retailers compete against national manufacturers by launching store brands. National manufactures regularly use brand promotions to fight store brands back. The purpose of this article is to find out whether attitudes ...
    • Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde ... 
      Olavarrieta Soto, Sergio; Farías Nazel, Pablo; Manzur Mobarec, Enrique; Hidalgo Campos, Pedro (Instittuto de Investigación Universidad del Zulia, 2008-12)
      Los investigadores de marketing constantemente han estudiado los mercados formales (e.g., supermercados, tiendas por departamento). Sin embargo, pocos estudios de marketing han investigado a los mercados informales (e.g., ...
    • Using expert judgments to rank 45 latin american business journals 
      Olavarrieta Soto, Sergio (Fundacao Getulio Vargas (Brasil). Centro de Pesquisas e Publicações, 2016)
      This article presents the results of a study on the perception of quality of Latin American business journals based on the judgment of relevant experts – senior professors with knowledge of Latin American research and ...