Browsing by Author "Fuentes García, Alejandra"
Now showing items 1-3 of 3
-
Uribe Bravo, Rodrigo; Fuentes García, Alejandra (Taylor and Francis Ltd., 2017)Although product placement is a frequently used promotional tool in local and international productions, particularly in combination with advertising, its study has been almost neglected in Latin America. This paper examines ...
-
Uribe, Rodrigo; Fuentes García, Alejandra (Taylor & Francis, 2020)Product or brand placement, the integration of brand/products into TV programs/films, is one of the most controversial forms of promotion. Based on its embedded character, the European Union promulgated in 2010 a norm that ...
-
Uribe Bravo, Rodrigo; Fuentes García, Alejandra (Elsevier, 2015)This paper examines the effect of unhealthy food brand placement on children across different age groups (9, 12 and 15 year-old children). Results show that both brand awareness, and the behavioral disposition (toward junk ...