Browsing by Subject "Commitment"

Now showing items 1-2 of 2

    • Comunidades de marca virtuales (CMV): compromiso y futuras intenciones 
      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina (Universidad de Chile. Facultad de Economía y Negocios, 2014)
      The present paper examines the reasons why by consumers engage into Virtual Brand Communities Generated by Enterprises (VBGE) and Virtual Brand Communities Generated by Consumers (VBGC) and the relationship between type ...
    • Trust and commitment in the formation of donor loyalty 
      Barra Villalón, Cristóbal; Pressgrove, Geah; Torres Moraga, Eduardo (Taylor & Francis, 2018)
      This cross-national study empirically tests a model that explains the ways in which trust and commitment lead to loyalty in the organization-donor relationship. This research fills a gap in the literature by contrasting ...