Browsing by Subject "Communication"
Now showing items 1-2 of 2
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(2007)This article considers whether 'sensational' news stories are intrinsically more likely to elicit emotional responses in audiences than other TV news stories. The research analyses a sample of British televised news in ...
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(Taylor & Francis, 2020)Product or brand placement, the integration of brand/products into TV programs/films, is one of the most controversial forms of promotion. Based on its embedded character, the European Union promulgated in 2010 a norm that ...