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    • Olaya, Diego; Vásquez, Jonathan; Maldonado Alarcón, Sebastián Alejandro; Miranda Pino, Jaime; Verbeke, Wouter (Elsevier, 2020)
      Uplift modeling is an approach for estimating the incremental effect of an action or treatment at the individual level. It has gained attention in the marketing and analytics communities due to its ability to adequately ...