Browsing by Subject "Importance of attributes"

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    • Las preferencias del consumidor usando el método de máximas diferencias 
      Farías Nazel, Pablo; Fistrovic, Bruno (FUNDACAO GETULIO VARGAS, 2016)
      This study aims to identify the most important attributes employed by consumers in Lima in the process of choosing wine. Furthermore, it seeks to identify differences between segments in these preferences. The methodology ...