Browsing by Subject "Intenciones futuras"

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    • Comunidades de marca virtuales (CMV): compromiso y futuras intenciones 
      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina (Universidad de Chile. Facultad de Economía y Negocios, 2014)
      The present paper examines the reasons why by consumers engage into Virtual Brand Communities Generated by Enterprises (VBGE) and Virtual Brand Communities Generated by Consumers (VBGC) and the relationship between type ...