Now showing items 1-2 of 2

    • Flavian, Carlos; Guinaliu, Miguel; Torres Moraga, Eduardo (Emerald is a global publisher, 2006)
      Purpose _ This paper analyzes how consumers? perceptions of their traditional bank influence their decision to adopt the services offered by the same bank on the internet. Design/methodology/approach _ The data required ...
    • Nicolas Alarcon, Carolina; Urrutia Sepúlveda, Angélica; Valenzuela Fernández, Leslier; Gil Lafuente, Jaime (Elsevier, 2018)
      The aim of this study is to analyse the reach of existing investigation on social media and its relation to companies throughout 2014-2015. To achieve the proposed, the study proceeds in classifying such information and ...