Browsing by Subject "Language homophily"

Now showing items 1-1 of 1

    • Does language homophily affect migrant consumers’ service usage intentions? 
      Pezzuti, Todd; Pierce, Meghan E.; Leonhardt, James M. (Emerald, 2018)
      Purpose This paper investigates how language homophily between service providers and migrant consumers affects migrant consumers' intentions to engage with financial and medical service providers. Design/methodology/approach ...