Browsing by Subject "Market orientation"
Now showing items 1-2 of 2
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(Universidad Icesi, Colombia, 2021)The aim of the article is to explore organizational innovation capability variables that could have an impact on performance in business to business (B2B) context. This work used systematic analysis of ...
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The most influential countries in market orientation: a bibliometric analysis between 1990 and 2016 (Sage Publications, 2018)The purpose of this article is to analyze the most productive and influential countries engaging in market orientation (MO) research between 1990 and 2016. This article shows the general trajectories of these countries, ...