Browsing by Subject "Multimedia consumption"
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(Routledge Journals, Taylor & Francis, 2020)Fans’ consumption intentions towards their favourite teams’ products and services are essential outcome variables for sport federations and clubs. However, the factors that could affect these outcomes are not yet clear. ...
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(Springer, 2022)During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with their players on returning to play. To ...