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    • Influence of Placement on Explicit and Implicit Memory of College Students 

      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina; Yáñez Wieland, Felipe (2015)
      The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as ...