Libros y capítulos de libros
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Publicaciones electrónicas recientes
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Potenciando mi aprendizaje en el primer año de universidad. Guía para desarrollar estrategias de estudio
(Universidad de Chile, Ediciones CEA-FEN, 2018-01)El presente libro es uno de los muchos esfuerzos que realiza la Facultad de Economía y Negocios, por medio de las Escuelas de Pregrado, para acompañar a los estudiantes en la Excelencia de su proceso formativo, con ... -
Brand familiarity in Latin America: a new three-dimensional conceptualization and measure
(2016)Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ... -
Conflictos y dilemas del rol laboral en profesionales del Servicio Nacional de Menores
(Universidad Alberto Hurtado, 2016) -
Ex-dividend date stock behavior and the clientele effect: Evidence around a tax reduction
(Elsevier, 2016)This study analyzes the behavior of stock prices around the ex-dividend date focusing on the effects of a major tax reduction. Using the 40 most heavily traded shares on the Santiago Stock Exchange, the study evaluates ... -
Endowment effect in Latin America: empirical evidence and implications
(Springer, 2016)Authors from several disciplines—decision sciences, management, marketing, behavioral economics—have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ... -
Advertising concepts in posters of the main Chilean political campaigns (1989–2013): the same ideas with different words
(2017)In a context in which political posters remain as very relevant form of promoting candidates, particularly looking for low-involved political audiences, this chapter seeks to examine the development of ideas expressed in ... -
El mercado de las franquicias en Chile 2016
(2016)La franquicia es un modelo de negocio que ha mostrado ser beneficioso para todos sus participantes. Para el franquiciante representa un formato de expansión rápida y de bajo costo. Para el franquiciado es una opción de ... -
Una Aproximación al valor económico del Control Fiscal Superior el caso de la Contraloría General de la República de Chile informe final
(Universidad de Chile, Facultad de Economía y Negocios, 2015-06) -
Compendios de reportes tributarios, CET UChile, año 2011
(Universidad de Chile, Facultad de Economía y Negocios, 2012) -
Situated learning theory and Geo- collaboration for seamless learning
(Springer Science+Business Media Singapore L.-H. Wong et al. (eds.), Seamless Learning, 2015)Situated learning stresses the importance of the context in which learning takes place. It has been therefore frequently associated with informal learning or learning outside the classroom. Therefore, this theory offers ... -
Macroeconomía: teoría y políticas
(Pearson, 2007) -
Métodos socioanalíticos para la gestión y el cambio en organizaciones
(Editorial Universitaria, 2013)Este libro ofrece al lector acceso a diversos métodos socioanalíticos para entender e intervenir en la realidad manifiesta y subyacente de la vida y el trabajo en organizaciones contemporáneas. Estos métodos proveen ... -
Tools to Improve the Patient’s Processes at Imaging Centers
(InTech - Edited by: Okechukwu Felix Erondu, 2011-12) -
Is There Labor Market Discrimination Among Professionals In Chile? Lawyers, Doctors And Business-People
(Universidad de Chile. Departamento de Economía, 2007-07)This paper presents a complete analysis of the gender differences in three Chilean professional’s labor market: Business, Law and Medicine. In the analysis, we utilize a new and rich data set collected for this effect. ... -
Ability, Schooling Choices And Gender Labor Market Discrimination: Evidence For Chile
(Universidad de Chile. Departamento de Economía, 2007-07)This paper presents a comprehensive analysis of the gender differences in the Chilean labor market. We formally deal with the selection of the individuals into schooling levels and its consequences on the gender gaps. ... -
RESPONSABILIDAD SOCIAL EMPRESARIAL
(Universidad de Chile. Facultad de Economía y Negocios. Departamento Control de Gestión y Sistemas de Información., 2008-12)