Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...

This study analyzes the behavior of stock prices around the ex-dividend date focusing on the effects of a major tax reduction. Using the 40 most heavily traded shares on the Santiago Stock Exchange, the study evaluates ...

In a context in which political posters remain as very relevant form of promoting candidates, particularly looking for low-involved political audiences, this chapter seeks to examine the development of ideas expressed in ...

Situated learning stresses the importance of the context in which learning takes place. It has been therefore frequently associated with informal learning or learning outside the classroom. Therefore, this theory offers ...

Este libro ofrece al lector acceso a diversos métodos socioanalíticos para entender e intervenir en la realidad manifiesta y subyacente de la vida y el trabajo en organizaciones contemporáneas. Estos métodos proveen ...

This paper presents a complete analysis of the gender differences in three Chilean professional’s labor market: Business, Law and Medicine. In the analysis, we utilize a new and rich data set collected for this effect. ...