Show simple item record

An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Authordc.contributor.authorConchar, Margy P. 
Authordc.contributor.authorZinkhan, George M. es_CL
Authordc.contributor.authorPeters, Cara es_CL
Authordc.contributor.authorOlavarrieta Soto, Sergio es_CL
General notedc.descriptionEste Documento es producto del trabajo de Académicos del Departamento de Administraciónes_CL
Abstractdc.description.abstractResearch on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes. This study examines various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing. The framework specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention, perceived risk, and risk-taking propensity. Explicit linkages are specified between situational and individual characteristics. Perceived-risk evaluation is identified as conceptually distinct from assessment of perceived risk, and the construct of risk-taking propensity is separated from those of risk affinity and perceived risk. The framework further presents points of intersection between the literatures on perceived risk and the literatures on consumer decision-making, information search, and satisfaction. Finally, it serves as an anchor for framing future research to promote conceptual and methodological consistency, and to guide progress in directions that are consistent with some leading edge paradigms outside of marketing.es_CL
dc.relation.ispartofdc.relation.ispartofJournal of the Academy of Marketing Science Vol. 32 Issue 4es_CL
Area Temáticadc.subject.otherCONDUCTA DEL CONSUMIDORes_CL
Títulodc.titleAn Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processinges_CL
Document typedc.typeArtículo de revista

Files in this item


This item appears in the following Collection(s)

Show simple item record