Large screens in the liquid perception of urban landscape

Abstract

The permanent or ephemeral irruption of moving images in urban space provokes changes in the experience of a landscape, impacting on the notion of space itself: by moving the attention’ focus from static accidents to changing focuses, the interest vector becomes predominant in heightening the void of space, while its borders – the landscape – become plastic. The acceptance of ICTs by society, their technical advances demonstrated by the use of screens with seductive design, allows for a foretelling of the phenomenon’s expansion, which will shape a new perception of urban space and its experience. Since moving images will define the reading of the 21st century space, as the impact of automobile or large-scale billboard advertising did in the 20th century, it is necessary to know in what specific ways the irruption of large-scale LED screens happens in Santiago, and its degree of induction in spatial perception.