Browsing by Author "Yáñez Wieland, Felipe"

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    • Cercanía: un nuevo concepto de marketing 
      Espinoza Riquelme, Scarlet; Queirolo Domingo, Natalia; Yáñez Wieland, Felipe (Universidad de Chile, 2011)
      A lo largo de este Seminario de Título se ha analizado y desarrollado un concepto que, si bien todo el mundo utiliza, pocos tienen la claridad exacta de lo que este implica o lo que realmente significa. En primer lugar, ...
    • Influence of Placement on Explicit and Implicit Memory of College Students 
      Valenzuela Fernández, Leslier; Martínez Troncoso, Carolina; Yáñez Wieland, Felipe (2015)
      The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as ...