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Logo Selection and Modification Guidelines: an empirical international validation in Chile
(Universidad de Chile. Facultad de Economía y Negocios, 2007)
Brand Personality in Chile: a combined emic-etic approach
(Universidad de Chile. Facultad de Economía y Negocios, 2010)
Market orientation, knowledge-related resources and firm performance
(Elsevier Science, 2008-06)