Browsing by Author "Torres Moraga, Eduardo"

Now showing items 1-3 of 3

    • ANTECEDENTS OF DONOR TRUST IN AN EMERGING CHARITY SECTOR: THE ROLE OF REPUTATION, FAMILIARITY, OPPORTUNISM ... 
      Torres Moraga, Eduardo; Vásquez Parraga, Arturo Z.; Barra, Cristóbal (2010)
      This research aims at explaining the donors’ trust in the charity organizations within the context of an emerging charity sector. Such knowledge would help these organizations influence donor trust and participation. Four ...
    • Salesperson CLV orientation's effect on performance 
      Valenzuela Fernández, Leslier; Torres Moraga, Eduardo; Hidalgo Campos, Pedro; Farías Nazel, Pablo (Elsevier, 2014)
      Previous studies showhow strategies based on the customer lifetime value (CLV) can lead to an increase of profitability for a firm. In this context,marketing serves the purpose of maximizing CLV and customer equity (the ...
    • Satisfacción : determinante de la familiaridad del destino turístico 
      Marinao Ortigas, Enrique; Torres Moraga, Eduardo (Fundação Getulio Vargas, Escola de Administração de Empresas de S.Paulo, 2014)
      Este estudio pretende probar que la satisfacción obtenida por el turista, es consecuencia del beneficio funcional, hedónico y simbólico adquirido en el lugar. Y a su vez, probar si la satisfacción es un antecedente, para ...