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    • Olavarrieta Soto, Sergio; Friedmann, Roberto; Manzur Mobarec, Enrique (Universidad de Chile. Facultad de Economía y Negocios, 2010)
      The purpose of our study is to extend previous work on brand personality (Aaker 1997). While following Aaker’s recommended methodology, we did so in the context of an emerging market economy such as Chile, and using a ...