The pragmatic and argumentative structures underlying english written advertisements.
Professor Advisor
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Zenteno Bustamante, Carlos
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Author
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Sáez, Natalia
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Staff editor
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Facultad de Filosofía y Humanidades
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Staff editor
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Departamento de Lingüística
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Admission date
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2012-09-12T19:16:13Z
Available date
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2012-09-12T19:16:13Z
Publication date
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2004
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Identifier
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https://repositorio.uchile.cl/handle/2250/110160
General note
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Informe de Seminario para optar al grado de Licenciado en Lengua y Literatura Inglesa.
Abstract
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The present small-scale research work intends to present a descriptive and analytical study of some central aspects of the communicative structure of written advertisements found in women’s magazines, as well as an analysis of the persuasive strategies deployed in these advertisements.