Browsing by Author "XX676833"
Now showing items 41-60 of 60
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Mora González, Marcos (FAO, 2017)
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Marketing chilean wine domestically. Comparing wine sales at supermarkets and specialty wine shops Mora González, Marcos; Escobedo, Rodrigo; Adasme, Cristian (Wine Appreciation Guild, 2014)
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Mora González, Marcos; Infante Espiñeira, Rodrigo; Quintana S., Mauricio; Magner Pulgar, Nicolás; Cortés Belmar, Maruja; Marchant Silva, Ricardo (Asociación Argentina de Economía Agraria, 2007-09)El objetivo principal de esta investigación estuvo asociado a la identificación de grupos estratégicos en la industria exportadora de damasco en fresco, basada en variables internas y de alcance de mercado de las ...
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Mora González, Marcos; Schnettler, Berta; Lobos, Germán; Geldes, Cristián; Boza Martínez, Sofía; Lapo, María del Carmen; Paz, Ruth (Universidad Nacional de Cuyo, 2020)This study aimed to identify the attributes influencing the purchase decision process of the olive oil consumer belonging to "Millennials" in the Metropolitan Region, Chile. The method includes data collection from 408 ...
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Mora González, Marcos; Espinoza, Jacqueline; Schnettler, Berta; Echeverría, Gemma; Predieri, Stefano; Infante Espiñeira, Rodrigo (Pontificia Universidad Catolica de Chile, Facultad de Agronomia e Ingenieria Forestal, 2011)The quality requirements that consumers consider in their decision to purchase fresh fruit have garnered a great deal of attention from the actors in the fresh fruit productivity chain. This study seeks to identify attributes ...
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Boza Martínez, Sofía; Marcos Cubillos, Gonzalo; Cortés Belmar, Maruja; Mora González, Marcos (Universidad Nacional de Cuyo, Facultad Ciencias Agrarías, 2016)This research aims to contribute to the understanding of the attitudes related to public support programs of micro and small farmers in the central zone of Chile. For this, it was conducted a survey of 126 entrepreneurs ...
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Espínola Espínola, Valeria Paz (Universidad de Chile, 2012)El vino es el producto obtenido por fermentación alcohólica de mosto de uva (especie Vitis vinífera L.). Su composición es acídica, con valores de pH que se encuentran normalmente entre 2,8 y 3,8. Entre los constituyentes ...
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Masihy Muñoz, Catalina (Universidad de Chile, 2010)Durante la última década, el Reino Unido se ha convertido en el segundo mercado más importante de destino de vino chileno, con una gran recepción por parte del consumidor inglés y obteniendo un reconocimiento como vinos ...
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Schnettler, Berta; Crisóstomo, Gloria; Mills, Natally; Miranda, Horacio; Mora González, Marcos; Lobos, Germán; Grunert, Klaus (2013)In light of the increasing use of nanotechnology in food production, consumer acceptance of sunflower oil produced with nanotechnology or from genetically modified (GM) plants and the conventionally produced raw materials ...
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Estrada Rivera, Loreto (Universidad de Chile, 2011)El objetivo de la presente investigación fue identificar las motivaciones de compra y definir el proceso de decisión de compra del consumidor actual de aceite de oliva en la Región Metropolitana, Chile, para lo cual se ...
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Tapia C., Francisco; Arancibia A., Verónica; Leiva F., Daniela; Santelices S., Sebastián; Mora González, Marcos (Instituto de Investigaciones Agropecuarias, 2015)
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Schnettler, Berta; Orellana, Ligia; Lobos, Germán; Miranda, Horacio; Sepúlveda, José; Etchebarne, Soledad; Mora González, Marcos; Adasme Berríos, Cristian; Grunert, Klaus G. (Grupo Aula Medica S.A., 2015)© 2015, Grupo Aula Medica S.A. All rights reserved. Aim: to characterize types of university students based on satisfaction with life domains that affect eating habits, satisfaction with food-related life and subjective ...
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Schnettler Morales, Berta; Denegri Coria, Marianela; Miranda Vargas, Horacio; Sepúlveda Maldonado, José; Mora González, Marcos; Lobos Andrade, Germán (2014)Background: Eating is one of the most frequent human behaviors, but there are few studies that relate eating and subjective well-being. Typologies of people were distinguished and characterized according to their level ...
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Segmentación de consumidores según su actitud frente al bienestar animal en Santiago y Viña del Mar Matas Obreque, Cristobal Eduardo (Universidad de Chile, 2013)An alternative to add value to beef is the incorporation of confidence attributes, one of which might be to guarantee that it has been produced under procedures of animal welfare. In order for this strategy to be successful, ...
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Adasme Berríos, Cristian; Mora González, Marcos; Sánchez García, Mercedes (Pearson Educación, 2013)A nivel mundial, el consumo de alimentos orgánicos aumenta cada año, y el vino orgánico no escapa a este incremento. No obstante, es escasa la información científica de los segmentos de mercado a los cuales las empresas ...
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Adasme Berríos, Cristian; Sanchez, Mercedes; Mora González, Marcos; Schnettler, Berta; Lobos, German; Díaz, José (Emerald Group Publishing Ltd., 2016)Purpose The purpose of this paper is to explore the differences in consumers’ preferences to food safety label (FSL) on vegetables in central and south central Chile in terms of sociodemographic characteristics, consumers’ ...
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Muñoz Schick, Carlos; Mattar Bader, Cristián; Neira Roa, Roberto; Mora González, Marcos; Espinoza, Jacqueline; Seguel Seguel, Oscar; Salazar Guerrero, Osvaldo; Fuster Gómez, Rodrigo; Lizana, Antonio; Cofré, Cristian; Pinheiro, Anna; Rodríguez, Lorena (Inter-American Network of Academies of Sciences (IANAS), 2017)Chile is located in the far SW of South America. It occupies an area of 756,100 km2, making it the world’s longest country and, possibly also the narrowest. It has a population of 17 million, with a growth rate of 1%, ...
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Mora González, Marcos (Springer, 2019)The Chilean wine industry has had an outstanding development since the 1980s to present days, which has resulted in a new viticulture and business environment. This was due to a significant change in the sector, which ...
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Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach Adasme Berríos, Cristian; Sánchez, Mercedes; Jara Rojas, Roberto; Engler, Alejandra; Rodríguez, Marcelo; Mora González, Marcos (Univ Nacional Cuyo, Fac Ciencias Agrarias, 2015)The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an ...
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Schnettler, Berta; Miranda, Horacio; Lobos, Germán; Sepúlveda, José; Orellana, Ligia; Mora González, Marcos; Grunert, Klaus (Emerald, 2015)Purpose – The purpose of this paper is to explore differences in consumers’ willingness to purchase functional foods (FFs) in southern Chile in terms of socio-demographic characteristics, consumer knowledge, and subjective ...