Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States
Author | dc.contributor.author | Griffin, Tom | |
Author | dc.contributor.author | Mc Arthur, David | es_CL |
Author | dc.contributor.author | Yamaki, Toshio | es_CL |
Author | dc.contributor.author | Hidalgo Campos, Pedro | es_CL |
Admission date | dc.date.accessioned | 2007-05-09T18:36:50Z | |
Available date | dc.date.available | 2007-05-09T18:36:50Z | |
Publication date | dc.date.issued | 2005-03-16 | es_CL |
Identifier | dc.identifier.uri | https://repositorio.uchile.cl/handle/2250/127199 | |
General note | dc.description | Este Documento es producto del trabajo de Académicos del Departamento de Administración | es_CL |
Abstract | dc.description.abstract | This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature. | es_CL |
Lenguage | dc.language.iso | en | es_CL |
dc.relation.ispartof | dc.relation.ispartof | Publicación Extranjera | es_CL |
Keywords | dc.subject | Marketing | es_CL |
Area Temática | dc.subject.other | MARKETING | es_CL |
Título | dc.title | Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States | es_CL |
Document type | dc.type | Artículo de revista |
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