Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States
Artículo

Open/ Download
Date
2005-03-16Metadata
Show full item record
Cómo citar
Griffin, Tom
Cómo citar
Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States
Abstract/Review
This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature.
General note
Este Documento es producto del trabajo de Académicos del Departamento de Administración
Identifier
URI: http://repositorio.uchile.cl/handle/2250/127199
Collections