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Caracterización de consumo de kiwi en la Comuna de Maipú, RM, Santiago
(Universidad de Chile, 2015)
cuales fueron capaces de explicar el 55,3% de la varianza y con un KMO de 0,669. Luego, se identificaron tres segmentos de consumidores: Reticentes (35%), Flexibles (31,25%) y vida sana (33,75%). Las preferencias en cada segmento fueron: Reticentes; 18...
The main objective of this research was to study the consumption of fresh kiwi(Actinidia deliciosa) in the district of Maipú, Metropolitan Region, Chile. Maipú is one of the largest district of the Region, being a socioeconomic level distribution similar to the rest of the population. During October and November 2012, as a first step of the study, an exploration of the available supply of kiwi was made, through Lo Valledor distribution center, Supermarkets and streetmarkets. A inquiry was made during March and April 2013, resulting the main source of information for this research. This instrument was developed with 100% closes type questions. This was applied to a no probabilistic sample of convenience of 459 people, with 400 consumers of fresh kiwi and 59 nonconsumers. Different characteristics were evaluated to this group of people: Sociodemographic, spending habits and buying habits consumer, attitudes and segments, as well as preferences for consumption. Moreover, reasons have been discused why these 59 people did not eat kiwi. Techniques univariate and multivariate analysis (factorials analysis, cluster and conjoit) was used in the analysis. Product information (23,11%), Functionality (15,01%), Opportunity (8,81%) and Wellness (8,27%), have been identified as the dimensions explaining the different attitudes towards consumptions, which were able to explain 55,3% of varience with a KMO of 0,669, through of principal component analysis. Three consumer segments were identified: Reticent (35%), flexible (31,25%) and healthy life (33,75%). Preferences for each segment were: Reticent; 18.82% (Production System), 26.06% (price) and 55.12% (Shape). Flexible; 21.86% (Production System), 25.99% (price) and 50.55% (Shape). Lifestyle; 21.96% (Production System), 27.6% (price) and 50.4% (Shape). The Reticentnt segment do not shows marked tendency towards Willingness to Pay, additionally the Flexible and Lifestyle segment willing to pay more for an organic kiwifruit and for packaging, peeling and bucking kiwifruit, have been more likely to exist purchase if generally known nutritional differences with other fruits. Those who declared to be non kiwi consumer indicated reasons as "not like the taste" and "kiwi peel makes me uncomfortable”. The marketing in the internal market should focus on intrinsic and extrinsic attributes kiwi, advertising and promotion....
The main objective of this research was to study the consumption of fresh kiwi(Actinidia deliciosa) in the district of Maipú, Metropolitan Region, Chile. Maipú is one of the largest district of the Region, being a socioeconomic level distribution similar to the rest of the population. During October and November 2012, as a first step of the study, an exploration of the available supply of kiwi was made, through Lo Valledor distribution center, Supermarkets and streetmarkets. A inquiry was made during March and April 2013, resulting the main source of information for this research. This instrument was developed with 100% closes type questions. This was applied to a no probabilistic sample of convenience of 459 people, with 400 consumers of fresh kiwi and 59 nonconsumers. Different characteristics were evaluated to this group of people: Sociodemographic, spending habits and buying habits consumer, attitudes and segments, as well as preferences for consumption. Moreover, reasons have been discused why these 59 people did not eat kiwi. Techniques univariate and multivariate analysis (factorials analysis, cluster and conjoit) was used in the analysis. Product information (23,11%), Functionality (15,01%), Opportunity (8,81%) and Wellness (8,27%), have been identified as the dimensions explaining the different attitudes towards consumptions, which were able to explain 55,3% of varience with a KMO of 0,669, through of principal component analysis. Three consumer segments were identified: Reticent (35%), flexible (31,25%) and healthy life (33,75%). Preferences for each segment were: Reticent; 18.82% (Production System), 26.06% (price) and 55.12% (Shape). Flexible; 21.86% (Production System), 25.99% (price) and 50.55% (Shape). Lifestyle; 21.96% (Production System), 27.6% (price) and 50.4% (Shape). The Reticentnt segment do not shows marked tendency towards Willingness to Pay, additionally the Flexible and Lifestyle segment willing to pay more for an organic kiwifruit and for packaging, peeling and bucking kiwifruit, have been more likely to exist purchase if generally known nutritional differences with other fruits. Those who declared to be non kiwi consumer indicated reasons as "not like the taste" and "kiwi peel makes me uncomfortable”. The marketing in the internal market should focus on intrinsic and extrinsic attributes kiwi, advertising and promotion....
El auge y el declive de las bolsas plásticas en Chile: el rol de la ciudadanía en la reducción de plásticos desechables
(Universidad de Chile, 2020)
Las bolsas de plástico de un solo uso (BPUU) se introdujeron en la sociedad como una forma de facilitar nuestra vida cotidiana, pero debido a su bajo valor post-uso se encuentran como basura en muchos entornos diferentes, desde urbanos y rurales...
Single-use plastic bags (SUPBs) were introduced to society as a way to facilitate our daily lives, but due to their low post-use value they are found as litter in many different environments, from urban to rural and remote, natural environments. Given the increasing awareness about environmental litter, many communities have banned SUPBs in the recent past. Here we explore an emerging economy to document the rise and demise of SUPBs in society. Through a review of scientific and grey literature (including governmental documents and media coverage) we reconstruct the timeline of SUPBs in Chile, including the development of the plastic industry and retail business within Chile, the introduction, spread and finally the demise of SUPBs. Focused on the demise phase, we document the creation and succession of municipal ordinances to reduce SUPBs in local commerce, and the development of a national law to regulate the use of SUPBs. In order to document the involvement of the general public during the demise phase, we also examined current behavior and behavioral intentions of people in (i) a local project introducing reusable cloth bags to reduce the use of SUPBs, and (ii) a consumer survey about public perception of SUPBs and their use. Plastic bags were introduced in Chile in the 1970s, then spread with the emergence of supermarkets and retail stores in the 1980s and 1990s and were widely used in commerce by the turn of the century. During the first decade of the 21st century the first scientific studies reported large amounts of plastic litter and high proportions of single-use plastics in coastal environments, public awareness grew, and numerous initiatives aiming to reduce consumption and littering of plastics developed. The first municipal ban of SUPBs in 2013 was emulated during the following five years by 62 other Chilean municipalities and in 2018 translated into a national law, which was highly approved and supported by the population. We conclude that the ban of SUBPs in Chile was facilitated by a broad concern among the general public, which led to a bottom-up movement culminating in the national government taking stakes in the issue. Finally, we argue that this can only be a first step that must be followed by further actions to abolish single-use products in order to effectively protect the environment and in particular the world’s oceans....
Single-use plastic bags (SUPBs) were introduced to society as a way to facilitate our daily lives, but due to their low post-use value they are found as litter in many different environments, from urban to rural and remote, natural environments. Given the increasing awareness about environmental litter, many communities have banned SUPBs in the recent past. Here we explore an emerging economy to document the rise and demise of SUPBs in society. Through a review of scientific and grey literature (including governmental documents and media coverage) we reconstruct the timeline of SUPBs in Chile, including the development of the plastic industry and retail business within Chile, the introduction, spread and finally the demise of SUPBs. Focused on the demise phase, we document the creation and succession of municipal ordinances to reduce SUPBs in local commerce, and the development of a national law to regulate the use of SUPBs. In order to document the involvement of the general public during the demise phase, we also examined current behavior and behavioral intentions of people in (i) a local project introducing reusable cloth bags to reduce the use of SUPBs, and (ii) a consumer survey about public perception of SUPBs and their use. Plastic bags were introduced in Chile in the 1970s, then spread with the emergence of supermarkets and retail stores in the 1980s and 1990s and were widely used in commerce by the turn of the century. During the first decade of the 21st century the first scientific studies reported large amounts of plastic litter and high proportions of single-use plastics in coastal environments, public awareness grew, and numerous initiatives aiming to reduce consumption and littering of plastics developed. The first municipal ban of SUPBs in 2013 was emulated during the following five years by 62 other Chilean municipalities and in 2018 translated into a national law, which was highly approved and supported by the population. We conclude that the ban of SUBPs in Chile was facilitated by a broad concern among the general public, which led to a bottom-up movement culminating in the national government taking stakes in the issue. Finally, we argue that this can only be a first step that must be followed by further actions to abolish single-use products in order to effectively protect the environment and in particular the world’s oceans....
Valoración Falabella S.A.. : mediante el método de flujos de caja descontados al 30 de junio de 2021
(Universidad de Chile, 2022)
El siguiente informe tiene por objetivo calcular el precio de la acción de Falabella S.A. al 30 de
junio de 2021. La metodología utilizada es la de flujos de caja descontados. Para poder
desarrollar la valoración primero se hace un análisis de la...
Propuesta de sistema de control de gestión para Marvest Gourmet
(Universidad de Chile, 2019-11)
Isa Bags
(Universidad de Chile, 2018-01)
Incorporación de nuevo producto para una empresa elaboradora de cereales premium mediante análisis conjunto
(Universidad de Chile, 2016)
Este trabajo de memoria consiste en evaluar la incorporación de un nuevo producto para una empresa elaboradora de cereales Premium mediante las metodologías de análisis conjunto y segmentación de mercado. Cereales Barracuda cuenta con un mix de...
Estudio del comportamiento del consumidor con respecto a las "donaciones de los vueltos"
(Universidad de Chile, 2016)
(Donde se contextualizo al potencial donante en una compra simulada en un supermercado), durante la encuesta se suministraron varias escalas que tenían por propósito conocer y explorar acerca de las motivaciones, rasgos psicológicos, creencias y conductas...
Valoración S.A.C.I Falabella
(Universidad de Chile, 2016-07)
intangibles a ser consideradas como parte del valor agregado de la empresa y a través del cual se procura determinar un intervalo razonable de valores dentro del cual se encontrará el valor definitivo, dependiendo de la posición que se esté ocupando dentro de...
“MAQUIZZOTTI
(Universidad de Chile, 2023)
13% de los ingresos. Este plan
incorpora intervención presencial en los principales locales de consumo, potente publicidad y un
equipo comercial enfocado en concretar convenios con los principales supermercados y
distribuidores de licores del país...