Browsing by Subject "Segmentation"

Now showing items 1-2 of 2

    • Olive oil and the millennial generation in Chile. What do these consumers consider when buying this product? 
      Mora González, Marcos; Schnettler, Berta; Lobos, Germán; Geldes, Cristián; Boza Martínez, Sofía; Lapo, María del Carmen; Paz, Ruth (Universidad Nacional de Cuyo, 2020)
      This study aimed to identify the attributes influencing the purchase decision process of the olive oil consumer belonging to "Millennials" in the Metropolitan Region, Chile. The method includes data collection from 408 ...
    • Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach 
      Adasme Berríos, Cristian; Sánchez, Mercedes; Jara Rojas, Roberto; Engler, Alejandra; Rodríguez, Marcelo; Mora González, Marcos (Univ Nacional Cuyo, Fac Ciencias Agrarias, 2015)
      The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an ...