Measuring the Performance of Large-Scale Combinatorial Auctions: A Structural Estimation Approach
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2014Metadata
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Kim, Sang Won
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Measuring the Performance of Large-Scale Combinatorial Auctions: A Structural Estimation Approach
Abstract
The main advantage of a procurement combinatorial auction (CA) is that it allows suppliers to express cost
synergies through package bids. However, bidders can also strategically take advantage of this flexibility, by
discounting package bids and “inflating” bid prices for single items, even in the absence of cost synergies; the
latter behavior can hurt the performance of the auction. It is an empirical question whether allowing package
bids and running a CA improves performance in a given setting. In this paper, we develop a structural estimation
approach that estimates the firms’ cost structure using bidding data and use these estimates to evaluate
the performance of the auction. To overcome the computational difficulties arising from the large number of
bids observed in large-scale CAs, we propose a novel simplified model of bidders’ behavior based on pricing
package characteristics. We apply our method to the Chilean school meals auction, in which the government
procures half a billion dollars’ worth of meal services every year and bidders submit thousands of package bids.
Our estimates suggest that bidders’ cost synergies are economically significant in this application ( 5%), and
the current CA mechanism achieves high allocative efficiency ( 98%) and reasonable margins for the bidders
( 5%). Overall, this work develops the first practical tool to evaluate the performance of large-scale first-price
CAs commonly used in procurement settings
General note
Artículo de publicación ISI
Patrocinador
The authors thank Daniel
Yung for exemplary research assistance, as well as the Social Enterprise
Program, the Center for International Business Education and
Research, and theW. Edwards Deming Center at Columbia Business
School for financial support. Marcelo Olivares also thanks Instituto
Sistemas Complejos de Ingenieria for financial assistance.
Identifier
URI: https://repositorio.uchile.cl/handle/2250/126510
DOI: dx.doi.org/10.1287/mnsc.2013.1814
ISSN: 0025-1909
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MANAGEMENT SCIENCE Vol. 60, No. 5, May 2014, pp. 1180–1201
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