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Facultad de Economía y Negocios
Tesis Pregrado
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Tesis Pregrado
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Análisis de la recordación y efectividad publicitaria en la vía pública.
Tesis
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lucero_e.pdf (3.892Mb)
Publication date
2004
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Muñoz Concha, Juan
Cómo citar
Análisis de la recordación y efectividad publicitaria en la vía pública.
Formato de cita
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ISO 690-2
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Author
Lucero Cifuentes, Elliot
;
Quezada Tapia, Pamela
;
Professor Advisor
Muñoz Concha, Juan
;
Identifier
URI:
https://repositorio.uchile.cl/handle/2250/108309
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Tesis Pregrado
lucero_e.pdf (3.892Mb)