The pragmatic and argumentative structures underlying english written advertisements.
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2004Metadata
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The pragmatic and argumentative structures underlying english written advertisements.
Abstract
The present small-scale research work intends to present a descriptive and analytical study of some central aspects of the communicative structure of written advertisements found in women’s magazines, as well as an analysis of the persuasive strategies deployed in these advertisements.
General note
Informe de Seminario para optar al grado de Licenciado en Lengua y Literatura Inglesa.
Identifier
URI: https://repositorio.uchile.cl/handle/2250/110160
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